FOCUS ON – BIANCA POPP, ARCHITECTURAL CLOTHES FOR DISOBEDIENT BRAINERS

Architectural, because it’s deconstructed and restructured. Disobedient, because it’s  disruptive and edgy. Brainy, because it’s sophisticated and intellectual.

Minimal – cut, disembelished, essentialized

Sustainable – locally handcrafted, limited editions, ecological process

Postindustrial – technical, recycled, present

The core brand DNA is centred on the individual, not gender or sex orientation, societal order or other normative pressures, but on playful, imaginative tales that breathe freedom of self-expression.

The aesthetics bring a strong Japanese influence, are disobedient to any trends, focusing more on the design part of the garments and less on the fashion part of them.

The conceptual approach towards fashion design challenges and experiments with pattern making, through a mix of extremely structured with apparently shapeless garments, strong geometric cuts and soft ovoid silhouettes, still resulting in simple, clean lines.

The emphasis on the construction process results in the versatility and peculiar style of the garment.

SHOP NOW BIANCA POPP FW18: https://www.biancapopp.com/fw2018

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.