The DAKS woman for Spring Summer 2017 is a cultured, sweet and sensual dreamer. Creative Director Filippo Scuffi portrays a journey, emotional and physical, of a refined and elegant English woman travelling across India: a great country, rich in evocations and chromatic suggestions that emerge through the aerial fabrics, prints, colours and the antique silver metal details.
The collection demonstrates a great balance of shapes and weights which create a respect for the brand’s heritage. The DAKS House Check returns, allowing the collection to remain indisputably English despite the many cultural influences, with that unmistakable style and elegance.
The palette ranges from the tones of the House Check, to a burgundy shade with ruby reflexes and Indian sunset orange; a very light shade of grey and finally white, to represent more than ever the summer season.
Shoe heels are purposely not too high, making the silhouette sleek and therefore retaining an aura of delicate elegance. Exclusively designed “batik” prints provide a link between the collection and the show backdrop. These alternate with more floral and graphic designs in orange tones of different intensities, deliberately combined and mixed together. Cotton matelassé decorated with a tonal white on white flower conveys a delicate, feminine detail which can only be subtly perceived yet conveys great refinement.
The silhouette is generally soft, and deliberately not too fitted, suitable to a more relaxed holiday style where time stretches out losing its boundaries. Coherently even the hair of the models is simply and softly gathered.
Bags are also important and are made in highly prestigious materials to complement the looks, enriching them harmoniously. The DAKS woman moves in an atmosphere of culture and elegance in harmony with the music accompanying the show.